Robert Schultz on The Future of Allergy Testing: Accurate, Accessible, Affordable

Originally Published on: Vocal Media
Published on:  September 16, 2025 Education

Robert Schultz on The Future of Allergy Testing: Accurate, Accessible, Affordable

Introduction

According to the National Institutes of Health, over 220 million people worldwide suffer from some kind of food allergy. Reactions to common foods such as peanuts, milk, eggs, soy, and even shellfish can be life-threatening if there’s no diagnosis or management. 

Yet, despite the seriousness of the condition, today’s most common testing methods remain limited. Skin prick tests and oral food challenges can be imprecise and sometimes expose patients to unnecessary risks. Blood-based testing can help, but results are not always straightforward and require specialized interpretation. The outcome is a system that leaves many people undiagnosed, misdiagnosed, or managing their symptoms without clarity on the true cause.

Right now, allergy diagnostics stands at an inflection point. With advances in technology, better access to care, and greater pressure for affordability, the future of allergy testing can look very different from the system we see today.

Current Challenges in Allergy Testing

As in many other specialties, there is a persistent imbalance of insufficient resources and a growing need. In allergy diagnostics, several persistent challenges are: 

Undertesting and Misdiagnosis

Numerous individuals do not receive proper testing. While some may consider symptoms trivial, others may misinterpret them. Without proper detection, inadvertent exposure may pose serious risks. Diagnosing errors may also result in overly cautious diets. 

For instance, lactose-intolerant individuals are frequently advised to steer clear of dairy—much like one would avoid an allergen—when the dilemma is actually digestive and not immune. Thus, many of them end up spending years ditching certain foods or treating symptoms through medication when the remedy is much simpler.

Symptom-Focused Treatment

Healthcare often treats the symptoms instead of the cause. Medicines like antihistamines or nausea medications can offer temporary relief. However, without checking for potential allergies, patients continue to suffer from recurring reactions. This cycle creates frustration and distrust and leaves patients feeling their problems aren’t truly understood.

Access Barriers

Specialized allergy testing isn’t available everywhere. Cities may have allergy clinics and advanced labs, but rural and low-income areas often lack the equipment and specialists needed for proper testing. Even if local clinics want to help, they may not have the resources. Patients in these areas often have to travel long distances, pay high costs, or skip testing altogether.

Complexity of Modern Tests

New technology is helpful but also creates challenges. Advanced tests like molecular diagnostics need expensive equipment and highly trained staff to interpret results. This complexity makes it hard for community clinics and primary care centers, where most patients first seek help.

High Cost of Testing

Even when clinics have the right tools and expertise, testing can be too expensive. Without full insurance or financial help, many patients skip testing or use less effective methods. For families with multiple medical bills, allergy diagnostics can feel more like a luxury than a necessity.

Trends in Diagnostic Accuracy

Old testing methods are being replaced by more precise and reliable approaches. Four key advances are driving this change:

Precision Molecular Diagnostics

Molecular diagnostics tests for specific proteins instead of exposing patients to whole allergens. This helps doctors identify not just whether someone is allergic to peanuts, but also which peanut protein triggers the reaction. This detail can predict how severe the reaction might be and guide better treatment.

Data-Driven Tools and Artificial Intelligence 

Artificial intelligence is now being used more to analyze test results. This reduces human error and spots patterns that are hard to see. Machine learning can look at hundreds of data points like genetics and patient history to give faster and more accurate diagnoses. This means patients could get a reliable and data-driven diagnosis much earlier.

Integrated Patient History

To be accurate, test results need to be considered alongside a patient’s full medical history. For example, someone with asthma may need a different treatment than someone with seasonal allergies. Integrated systems let doctors personalize treatment and care based on lifestyle, genetics, and other health conditions for a more personalized treatment.

Quality Control and Standards

As testing becomes more common, standardized procedures are needed. Without clear guidelines, two clinics could give different results for the same patient. Standardizing practices helps ensure consistent results and lowers the risk of misdiagnosis.

Trends in Accessibility

Better accuracy isn’t enough on its own. Testing also needs to be accessible to everyone who needs it. Several trends are helping make this possible:

Primary Care Expansion

One promising change is adding allergy testing to regular check-ups. Instead of waiting months for a specialist, patients can be tested during routine visits. This reduces wait times, makes care easier, and lets more people get tested sooner.

Point-of-Care and Home Testing

Simpler test kits let people get checked in pharmacies, community clinics, or at home. These tests don’t replace full diagnoses but are a helpful first step to spot possible allergens and guide patients to the right care. At-home testing also eases worry for parents of children with potential allergies.

Telemedicine and Digital Tools

Virtual visits, symptom-tracking apps, and connected devices are bringing allergy care beyond clinics. Patients in rural areas can share results with doctors remotely, and digital tools allow ongoing monitoring. For those with mobility or transportation challenges, telemedicine can mean the difference between delayed care and timely treatment.

Infrastructure and Policy

Governments and healthcare systems are key to improving access. Funding rural clinics, helping them buy diagnostic tools, and setting policies for fair access can close gaps. Rules like EMTALA, which guarantees emergency care, could be adapted to ensure people can get important allergy tests.

Trends in Affordability

Many patients and doctors still make decisions based on cost. Luckily, several new developments are making testing more affordable:

Market Growth and Competition

As new companies enter the allergy testing market, competition drives innovation and lowers costs. Patients get more choices, and doctors can pick solutions that fit their budgets and practice needs.

Insurance and Reimbursement

Wider insurance coverage lets doctors use advanced tests without worrying about denied claims. It also makes testing easier for patients to access.

Global Cost Barriers

In low- and middle-income countries, cost is still a big problem. Moving equipment, training staff, and keeping facilities running are expensive. Solutions may need public-private partnerships or simpler technologies tailored to local needs.

Long-Term Savings

Although initial costs can be high, early and accurate diagnoses save money in the long run. Preventing serious allergic reactions reduces hospital visits and eases the overall strain on healthcare systems.

Looking Ahead with Robert Schutlz & Dr. J Gruhkley

Innovation alone isn’t enough; it needs a new approach to care. Our vision for the future of allergy testing is built on four key principles:

Bringing Immunotherapy to Primary Care

Immunotherapy, which helps the immune system tolerate allergens, shows great promise. Right now, it’s mostly available through specialists. Bringing it into primary care could expand access and reduce gaps in treatment.

Focusing on Cures Over Symptoms

The medical system has often focused on treating symptoms rather than finding cures. In allergy care, this usually means giving repeated medications instead of targeting the immune response. A forward-looking approach should aim for long-term solutions that prevent or greatly reduce allergic reactions.

Convenience and Cost-Effectiveness

Patients and doctors need tools that are simple and affordable. Complex systems discourage use, and high costs keep patients away. By making tools easy to use and reasonably priced, we can increase adoption and improve results.

Education and Collaboration

No one group can improve allergy care by itself. Doctors need to stay current with new tools, policymakers must set supportive rules, and tech companies should design with patients in mind. Collaboration between healthcare, industry, and regulators is key to lasting progress.

Conclusion

Allergy diagnostics is about to change. Improvements in accuracy, accessibility, and affordability are transforming how patients are diagnosed and treated. But achieving this requires doctors, policymakers, insurers, and innovators to work together.

By using new technologies, reaching underserved communities, and focusing on lasting solutions, the field can go beyond just managing symptoms to preventing and curing allergies. For millions of patients worldwide, this progress could mean safer, healthier, and more empowered lives.

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Dr. Jay L. Gruhlkey is Co-Founder and Chief Medical Officer of Direct Allergy, LLC, and a practicing physician in New Braunfels, TX. Widely respected in Allergy and Immunology, he has served as Past-President of the Pan American Allergy Society and has trained thousands of doctors nationwide in allergy testing and treatment through the National Procedure Institute.

Dr. Gruhlkey began his medical career after earning a B.S. in Chemistry from Texas A&M University and an M.D. from The University of Texas Health Science Center–Houston. He completed his Family Medicine residency at Southwest Memorial Hospital, where he was Chief Resident. His contributions to medicine have been recognized with the Mead Johnson Award for Graduate Medical Education and the AMA Foundation Leadership Award. In addition to clinical practice, he consults on medical and legal matters and serves on several healthcare boards.

Robert Schultz is an accomplished executive, cross-industry leader, and market disruptor with over 3 decades of national award-winning achievements within both Field Sales & Field Sales Management across Fortune 100 companies and emerging healthcare ventures. With over 30 years of experience spanning two major industries—pharmaceuticals (ie. Johnson & Johnson, Eli Lilly, GSK-Reliant) and automotive manufacturing (Ford Motor Company)—Robert brings a unique, cross-disciplinary perspective to healthcare innovation.

Robert began his career in 1987 at Ford Motor Company’s World Headquarters and ended it in Cleveland, OH. He enjoyed four promotions in only four years’ time. He then transitioned to the pharmaceutical industry for a 2-decade cycle with heavy developmental movement with major players like Johnson & Johnson, Eli Lilly, GSK, and Daiichi-Sankyo. His roles included Regional Business Manager, Manager, Research & Consulting, District Sales Manager, Assoc. Manager, Managed Care Analyst, Assoc. Manager, Neuroscience & PCP Training & Development, Corporate Auditor, Managed Care.  In 2011, with the backing of Ben Franklin Technology Partners & his old employer’s Co-Founder (GSK-Reliant), Schultz co-founded and became CEO of Direct Allergy, LLC, where he has transformed a once-fragmented sector into a scalable, patient-focused allergy care platform geared for the large primary care health networks that are now housed within the large healthcare systems (IDNs) nationwide. He led the development and commercialization of the Direct Allergy (DA) service model, navigating regulatory hurdles, the pandemic-era, and the capital markets crisis.  The DA service model has been pressure tested across seven states and 52 + clinical sites, and the company is debt-free.  His commitment to strategic execution, academic collaboration, and community goodwill earned the company the Corporate Partner of the Year Award from Penn State University (Erie Campus) in 2021. Today, with the Black Swan events behind and proof of concept successfully complete, Robert, along with the Direct Allergy Board of Managers, have the company positioned for a positive transition for next level funding.